pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations
Created with the ethos for the lust to wander….
Jillian Beed, the designer and director of Rue Stiic, founded the brand in 2013 after moving to her distant roots of Australia from Venice Beach, California. Influenced by travels between Bali, Southern California and coastal Australian cities, Rue Stiic embraces a travel lusting lifestyle with pieces that will take you from city to surf
The brand covers all jetsetter lifestyle requirements.
Based in Byron Bay and handmade in Bali,
Rue Stiic embodies a refined bohemian culture celebrated in elements of the
coastal Californian – Australian lifestyle.